Wednesday, August 01, 2007

Broadband service providers' maintain the illusion of competition by vying to have the stupidest name.

Say Cheek
Is it Just Me or is Everything Shit?
Steve Lowe and Alan McArthur


When Polish sociology guru Zygmunt Bauman formulated his new theory of the `liquid life', a scary new precariousness that sees the 21st century individual walking on quicksand, under perpetual siege, he might have just lost his broadband connection and been getting buffeted by the helpline staff, suggest Steve Lowe and Alan McArthur in volume 2 of Is it Just Me or is Everything Shit? (http://www.crosswordbookstores.com/).

Or is it even more cosmic than this, `the encyclopaedia of modern life' wonders. "Is there some kind of karmic payback going on? Do we get the broadband service we deserve?" According to the authors, `broadband service providers' maintain the illusion of competition by vying to have the stupidest name.

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