Surviving a Downturn
What causes a business downturn? “The most simple but possibly alarming answer to this question is… you,” says Jeremy Kourdi in ‘Surviving a Downturn’ ( http://www.penguin.com/).
“This means not blaming, complaining, justifying, defending, or withdrawing, but becoming actively involved, focusing your thinking and applying the skills and abilities you have to get the business out of its tailspin.”
Outcomes are a function of events and responses, explains Kourdi, using a formula: E+R=O.
“Being able to influence events would help, but clearly this is not always possible; what is achievable, however, is a positive, productive response leading to the right outcome.” The first challenge, therefore, is to adopt the right mindset.