Monday, May 14, 2007

Every company has its code of change

The Case of the Bonsai Manager

R. Gopalakrishnan

What is the brain's e-mail id? BRIM, says R. Gopalakrishnan in The Case of the Bonsai Manager, from Penguin ( . He explains the acronym as `brain's remote implicit memory'.

Remote, because it can stretch `very deep into your psyche and childhood - your village, your grandfather's house, the smells of mother's cooking, and the stories that granny told you'. Remote memory is durable, which is why you can often `recall early life events with great clarity'.

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