Saturday, September 30, 2006

First, 'change from the outside-in'

Books 2 Byte

Designed to Win
Hiroaki Yoshihara and Mary Pat McCarthy
Tata McGraw-Hill (

Characteristics of enduring business

The book, which is on ‘strategies for building a thriving global business', speaks of ‘seven characteristics of enduring businesses.' The first of these is ‘change from the outside-in'. For instance, to Kunio Nakamura, the president of Matsushita, staying responsive to outside changes is important. How does Nakamura ensure this? "He has structured his company to be flat, and as he puts it, ‘web-like,' with very strong and continuously enhanced IT." That way, Nakamura finds it possible to work alongside customers around the world, explain the authors.


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