There is no formula for creativity
There is no formula for creativity, he says. Nor is his book a toolbox for creative managers. "Creative element requires breaking away from routine, and applies largely to matters where a straightforward, right answer is not ready at hand." Ask challenging questions, advises Ramachander. "If the trodden path and the status quo were not challenged, very little new would happen." Also, seek hidden connections, he exhorts.