Tuesday, August 08, 2006

There is no shortage of sports-related content on the Internet


Books 2 Byte

Sports Journalism: Context and Issues
Raymond Boyle
Sage (http://www.sagepublications.com/)

The wireless sports journalist

Despite the explosion of material on the Web, there has been reinforcing of ‘already existing media brands,’ says the author. “In 2005, sports pieces were invariably among the top downloaded stories from the Web sites associated with The Guardian, The Times, and The Daily Telegraph.” The book cites research by Aura Sports - “that 79 per cent of sports see their official club Web site as the most important source of news, with 61 per cent stating that national newspapers are their prime source.” Evidence, says Boyle, that “the print media sports sector has not been decimated by the rise of the Internet as a source of sports journalism.”

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1 comment:

Management by Matrices said...

Hi, This is an interesting blog.

Incidentally, I have written earlier for Business Line here:
http://www.thehindubusinessline.com/manager/2006/05/29/stories/2006052901141000.htm