Monday, July 31, 2006

Even mental processes and thinking can be different!

Reading Room
International Business
R. Chandran
Jaico (

Before you sell your wares in the world space

An interesting chapter is on ‘cross-cultural communication.’ Food, relationships, beliefs and values vary among cultures. Even mental processes and thinking can be different. “The British will enter into any business only after doing their homework thoroughly and they follow strict documentation procedures; they also expect their counterpart to do the same,” describes the author. “The Germans have a preconceived notion that they are technically superior and can produce perfect items, and lay great stress on logic, while the Japanese reject the western idea of logic.”


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